![]() This contract surpassed the team’s last agreement with Telemundo, who paid them $11 million for the rights from 2008 to 2013. In 2013, Chivas, Guadalajara’s main football club, signed a $16 million-dollar deal with Univisión to broadcast their regular season games in the United States until 2018. ( Note: This article is a revised version of an article included in Portada’s 2016 Sports Marketing Guide, to get the full version, DOWNLOAD it here). ![]() are spending millions of dollars a year to obtain the rights to transmit Mexican soccer games in an effort to reach the 35 million Hispanics of Mexican descent living in the U.S. ![]() Why it matters?: Broadcast channels in the U.S. What?: Mexican soccer teams are being paid millions of dollars for broadcasting rights in the U.S.
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